Finding the right decision-makers, the channels to reach them, and defining prospecting messages to move to the next step.

In prospecting, you need to be able to question the client to find out if they are interested in our offer and our added value. But to ask the question, you need to contact them, so you need to find the right channel. Once in direct contact, you need to make a proposal that will spark their interest in learning more and starting a journey with you.

Prospecting - Decision-Makers, Channels, and Messages

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