Creating the ICP, which stands for the Ideal Customer Profile.

Defining the Ideal Customer Profile for a market segment ensures that you won't waste time in your prospecting efforts. Indeed, chasing all potential clients isn't always the best solution, especially if we have signals that allow us to evaluate an opportunity. Together, we will define the ICP profiles for your priority market segments, the qualification signals, and the anti-ICP signals that rule out bad opportunities.

Prospecting - ICP - The Ideal Customer Profile

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