Memento
Why Masters Sales exists
Sales is making sure your client travels part of the way in excellent company.
Technology allows us to communicate more than ever.
It can help us prepare, remember, analyse, write and organise. It can remove friction and make work faster.
But the most important commercial moments still require something else:
- approaching another person;
- listening without already knowing the answer;
- asking a difficult question;
- telling the truth without humiliating;
- facing hesitation, silence and rejection;
- keeping one’s word;
- helping another person move towards a decision without taking that decision away from them.
Masters Sales begins with sales because sales remains one of the clearest places where human beings must still meet, understand one another, build trust and move forward together.
Our mission is simple:
Masters Sales exists to ensure that humans do not forget how to be excellent company.
What excellent company means
Being excellent company is not about being agreeable at all times.
It means being someone others can rely on while an important decision is being made.
It means:
- listening before advising;
- understanding before persuading;
- being direct without being brutal;
- challenging without manipulating;
- reassuring without lying;
- remaining present when a situation becomes difficult;
- respecting the other person’s freedom to decide;
- taking responsibility for one’s words and actions;
- and leaving the other person in a better position than before the conversation.
The quality of the relationship is not merely a tool used to close a sale.
In important sales, it becomes part of the value itself.
Sales is a journey
A meaningful sale is rarely a single moment.
It is a movement:
- from uncertainty to understanding;
- from a problem to a possible decision;
- from hesitation to commitment;
- from an intention to an action;
- from the current situation towards a desired one.
The salesperson accompanies only part of that journey.
They do not own the client. They do not decide in the client’s place.
Their responsibility is real, but limited:
- understand;
- clarify;
- challenge;
- recommend;
- support;
- and allow the client to remain free.
This is the standard Masters Sales seeks to protect.
Use technology to remove administrative friction, not human friction
Masters Sales is not opposed to artificial intelligence.
We use technology to:
- prepare conversations;
- analyse situations;
- train and simulate;
- reduce administrative work;
- structure knowledge;
- preserve experience;
- and improve human judgement.
But we do not believe every human difficulty should be automated away.
Calling someone, finding the right words, listening, tolerating silence, risking rejection, admitting an error and resolving tension are not simply inefficiencies.
They are part of the practice that keeps people capable of building real relationships.
Our operating principle is:
AI prepares. Humans meet. The group transforms.
From belief to practice
Masters Sales is not built around passive content consumption.
Its formats are designed around real action.
In Power Hours, members perform the commercial work that must be done.
In Deal Pods and Hot Seats, they bring real situations, clarify the obstacle and decide the next action.
In Method Rooms, they practise the skills required to handle those actions with greater confidence and judgement.
The objective is not to leave with more theory.
It is to leave with:
- actions completed;
- decisions made;
- difficult conversations prepared;
- opportunities clarified;
- and a pipeline that has genuinely moved.
Think it. Say it. Do it. Log it.
A young Swiss company built on real experience
Masters Sales is a young Swiss company.
The experience behind it is not.
Masters Sales is built on:
- 25+ years scaling sales across startups, SMBs and Fortune 500 environments;
- international B2B sales and business development;
- complex industrial and technical sales;
- key-account development;
- sales leadership;
- multi-million commercial negotiations;
- work across different countries, cultures and decision-making environments;
- and an engineering foundation supported by an MSc in Engineering.
This experience was not accumulated in a classroom.
It was shaped through real customers, real targets, real negotiations, real uncertainty and real responsibility.
The purpose of Masters Sales is to turn that experience into a system that helps other professionals act, progress and become people others choose to work with.
View Mathieu Bloch’s professional background on LinkedIn
Built in Switzerland. Open to the world.
Masters Sales was founded in Wetzikon, in the canton of Zurich.
Its standards are built around:
- confidentiality;
- reliability;
- directness;
- responsibility;
- disciplined execution;
- and respect for the freedom and dignity of every person involved.
The company is Swiss.
Its community, experience and ambition are international.
Today and tomorrow
Today, Masters Sales is a Sales Execution Club.
It helps founders, salespeople and companies work on real pipelines, real conversations and real commercial decisions.
Its longer-term mission is broader.
Masters Sales seeks to help preserve and strengthen the human capacity to:
- approach others;
- create trust;
- have courageous conversations;
- navigate disagreement;
- cooperate;
- keep commitments;
- and act together.
Sales is the first field of practice.
Human relationship is the deeper mission.
The standard
Before every meaningful interaction, there is one question worth asking:
Is the person I have just met in a better position because we travelled part of the way together?
That is the standard.
That is the Memento.
Masters Sales exists to ensure that humans do not forget how to be excellent company.