Certification
Prospecting B2B - Full Training Course
The aim of this course is to teach you the prospecting methodology through a structured approach. By the end of this course, you’ll be able to start prospecting immediately and effectively.
Validated skills
- Define prospecting objectives to reach order-intake targets
- Segment your market and choose priority segments
- Create an Ideal Customer Profile (ICP) for each segment
- Know how to qualify or reject an opportunity
- Identify decision-makers and influencers at our target customers
- Find the channels to reach decision-makers and choose your hook(s)
- Build messages, scripts, and prospecting tools
- Set up a prospecting execution program with its indicators/KPIs
- Get started
Validity period
This certificate is valid for 24 months from its issuance date.
