Masters Sales Lesson

Prospecting - ICP - The Ideal Customer Profile

Creating the ICP, which stands for the Ideal Customer Profile.

Level: IntermediateDauer: 30 minutesModule: 1
Prospecting - ICP - The Ideal Customer Profile

Lesson-Übersicht

Defining the Ideal Customer Profile for a market segment ensures that you won't waste time in your prospecting efforts. Indeed, chasing all potential clients isn't always the best solution, especially if we have signals that allow us to evaluate an opportunity. Together, we will define the ICP profiles for your priority market segments, the qualification signals, and the anti-ICP signals that rule out bad opportunities.

Was du lernst

  • 1An Ideal Customer Profile sheet for each segment of your market.

Lesson-Module

Die vollständigen Modulinhalte, Übungen und Tests bleiben im Mitgliederbereich.

1 module
1

ICP and Qualification

30 minutes

Lesson-Details

Level
Intermediate
Dauer
30 minutes
Module
1
Sales-Fokus
Prospecting
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