Learn how to create 15 new real-world connections every week through targeted and opportunistic networking, and how to increase word-of-mouth through a memorable 5-second introduction sentence.

Real-World Networking System — 15 New Connections per Week
In this module, you will learn how to create 15 new real-world professional connections every week.
Cold calls do not count toward this target. Networking is a separate acquisition activity designed to create access, introductions, market visibility, and word-of-mouth.
Key takeaway: Your weekly effort creates the base. Your memorability creates the multiplier.

Introduction

Networking is an acquisition channel

Targeted networking and opportunistic networking

Networking Growth Engine

The math of replication in the networking engine

5-Second Sentence

Example of sentences

The WoW Proof

Targeted networking

Asking for Direct Contact Details Inside the Organization

Opportunistic networking

Where to Find New Real World Connections

Tradeshows Approach With Genuine Curiosity

Exchanging Direct Contact Details

Conferences Network Around the Presentations

Travel Situations

Be Memorable for the Right Reasons

Nurturing new connections

Networking L3 - The Real World Networking System - 15 new connection per week

Learn how to prepare, warm up, and execute an efficient cold-calling session to create qualified discovery calls.

This course teaches the execution side of cold outreach. After completing the previous preparation work, segmentation, ICP definition, customer needs analysis, qualification signals, and messaging, learners move from analysis to action.

The course explains how to prepare a cold-calling session, define the real objective of a cold call, choose an opening that feels natural, manage fear before calling, warm up before execution, apply practical calling techniques, run a focused Power Hour, and review results after the session.

The objective is not to sell the full solution during the cold call. The objective is to attract enough interest for the prospect to agree to a discovery call.

By the end of the course, learners should be able to prepare their list, set up their environment, manage their mindset, start calling, track outcomes, and improve their execution from one session to the next.

The objective of the cold outreach.

From preparation to Action

Why would someone listen to a Stranger ?

Why do people listen ?

The opening Sentence

Prepare for the session

Prepare yourself mentally

Reduce fear before calling

Warm up before calling

Tips to improve your cold-calling session

Execute the Power Hour

Debrief after the Power Hour session

Conclusion

Prospecting - L3 - Cold Outreach Execution

The prospecting program consists of several successive steps, milestones, and scenarios based on progress..

The execution program for prospecting consists of several successive steps, milestones, and scenarios based on progress. Let's see what this consists of and the necessary steps to gain efficiency.

Execution program

Prospecting - The Execution Program

Knowing the means you need to have to carry out effective prospecting.

Knowing the means you need to have to carry out effective prospecting. This allows you to save time and stay focused on the objective. Let's look together at the list of necessary elements.

Prospecting Means and Tools

Prospecting - The Means, the assets

Finding the right decision-makers, the channels to reach them, and defining prospecting messages to move to the next step.

In prospecting, you need to be able to question the client to find out if they are interested in our offer and our added value. But to ask the question, you need to contact them, so you need to find the right channel. Once in direct contact, you need to make a proposal that will spark their interest in learning more and starting a journey with you.

Channels & Decision makers

Prospecting - Decision-Makers, Channels, and Messages

Creating the ICP, which stands for the Ideal Customer Profile.

Defining the Ideal Customer Profile for a market segment ensures that you won't waste time in your prospecting efforts. Indeed, chasing all potential clients isn't always the best solution, especially if we have signals that allow us to evaluate an opportunity. Together, we will define the ICP profiles for your priority market segments, the qualification signals, and the anti-ICP signals that rule out bad opportunities.

ICP and Qualification

Prospecting - ICP - The Ideal Customer Profile

Let's learn together how to segment the market and select the most promising segments.

Segmenting a market is also an art in sales and marketing. We will learn how to divide the market into segments that group customers with identical or similar needs. This will allow us to choose the most promising segments in our prospecting work.

Market segmentation and selection

Prospecting - Market segmentation

How many daily prospecting action you need daily to reach your target order intake in a given time ? We will answer this question in this module.

If you know the total target goal in order intakes and the allowed time to reach it, you can calculate the number of daily prospecting actions. Prepare a spreadsheet (or download the one available), that's all you need.

Prospecting diagnostics and goals

Prospecting - Define prospecting goals and establish a diagnostic

The aim of this course is to teach you the prospecting methodology through a structured approach. By the end of this course, you’ll be able to start prospecting immediately and effectively.

The aim of this course is to teach you the prospecting methodology through a structured approach.
Prospecting is used by salespeople at all levels to find new customers and bring in new orders.
This course, structured in over 6 modules, will equip you to carry out effective prospecting.
Prospecting from zero, from nothing, is what I call “PURE HUNTING.” It is without a doubt the toughest discipline in sales—and therefore the one that brings the most satisfaction.
Practicing and excelling in the art of prospecting is a guarantee of success for your business and/or for your career within the company that employs you.

Define your prospecting goals and the number of daily actions to reach your order intake target

Market segmentation

ICP - The Ideal Customer Profile

Decision-Makers, Channels, and Messages

The Means, the assets

The Execution Program, the sequence of prospecting

Prospecting B2B - Full Training Course

This training course intends to teach the fundamentals, the basics, that every professional in contact with a prospect or a customer should know to be successful in the longterm. Let's start our sales journey.

In today’s B2B arena, every purchase decision puts both budget and reputation on the line, so selling is no longer a simple exchange—it is a choreography that blends expertise, trust, and perceived value. To master that dance, we created “License to Sell.” Whether you are a rookie or a rain-maker, this programme forges a common language, winning routines, and a champion’s mindset.

Under the guidance of Mat, who rose from student cold-caller to closing eight-figure industrial contracts, you will treat sales as a game with five unambiguous rules: Prospect, Present, Negotiate, Sign, Nurture.

When the course is delivered in person, authenticity, humour, agility, and professionalism are drilled through on-your-feet practice: theatrical improv, live cold-calling sessions, jury-style pitches, and structured argument battles. You walk out armed with scripts, qualification matrices, and value-quantification tools.

“License to Sell” is not a recipe book; it is a licence to practise the craft with rigour, ethics, and profitable impact. Whether your goal is to accelerate your pipeline, protect your margins, or build resilient alliances, the course hands you the keys to turn every interaction into value, for your client and for you.

Once licensed, you hold a commercial GPS: key indicators, a conversion dashboard, weekly performance rituals, and an alumni network to keep you on course. In a market where digital channels compress buying cycles and where prospects arrive hyper-informed, the edge belongs to professionals who train continuously and transform each objection into an opportunity to create value.

Use the right module at the right moment.