Practice

Discover Mike's pain - Director of Maintenance

READYMax turns: 20
Description
You’re a sales rep for Nano, a cutting-edge lubricant startup. Your product is packed with revolutionary tech self-repairing, frictionless, and almost "alive." . This is your discovery mission. You’re meeting Mike, the Maintenance Director at AlpineTecho. He’s a car enthusiast (you noticed the NASCAR poster in his office), and he’s dealt with every kind of vehicle breakdown imaginable. Your goal? Uncover his pain points.
Ask Mike the right questions to reveal: The last major breakdown he dealt with, how many cars where affected, how often these issues pop up, when did it last happened and the cost of it. How It Works: Mike won’t volunteer his problems. You’ve got to dig naturally, like a conversation. Every answer he gives is a clue. Remember: This isn’t only about Nano but also about Mike’s world. The more you understand his pain, the more you’ll know how Nano could fit in later.
Conversation
Turns left: 20
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