Lesson overview
Defining the Ideal Customer Profile for a market segment ensures that you won't waste time in your prospecting efforts. Indeed, chasing all potential clients isn't always the best solution, especially if we have signals that allow us to evaluate an opportunity. Together, we will define the ICP profiles for your priority market segments, the qualification signals, and the anti-ICP signals that rule out bad opportunities.
What you'll learn
- 1An Ideal Customer Profile sheet for each segment of your market.
Lesson modules
The full module content, exercises and tests remain inside the member workspace.
1 modules
1
ICP and Qualification
30 minutesLesson details
Level
Intermediate
Duration
30 minutes
Modules
1
Sales focus
Prospecting