B2B Sales 101

In today’s B2B arena, every purchase decision puts both budget and reputation on the line, so selling is no longer a simple exchange—it is a choreography that blends expertise, trust, and perceived value. To master that dance, we created “License to Sell.” Whether you are a rookie or a rain-maker, this programme forges a common language, winning routines, and a champion’s mindset. Under the guidance of Mathieu —who rose from student cold-caller to closing eight-figure industrial contracts—you will treat sales as a game with five unambiguous rules: Prospect, Present, Negotiate, Sign, Nurture. When the course is delivered in person, authenticity, humour, agility, and professionalism are drilled through on-your-feet practice: theatrical improv, live cold-calling sessions, jury-style pitches, and structured argument battles. You walk out armed with scripts, qualification matrices, and value-quantification tools. “License to Sell” is not a recipe book; it is a licence to practise the craft with rigour, ethics, and profitable impact. Whether your goal is to accelerate your pipeline, protect your margins, or build resilient alliances, the course hands you the keys to turn every interaction into value—for your client and for you. Once licensed, you hold a commercial GPS: key indicators, a conversion dashboard, weekly performance rituals, and an alumni network to keep you on course. In a market where digital channels compress buying cycles and where prospects arrive hyper-informed, the edge belongs to professionals who train continuously and transform each objection into an opportunity to create value.